for my new project at Uni, We have to launch a fragrance for an already existing brand that doesn't already have a fragrance. I decided to launch one for one of my favourite brands AMERICAN APPAREL...and we have to hand in a marketing report, so thankfully due to AA's problems I have loads to talk about...Brilliant, always like to make my life easier. So here is some of my favourite ad campaigns/ research for my shoot on Wednesday :)
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